Client: JM – One of the Nordic region’s leading developers of housing and residential areas.

Campaign: Så fräscht. Så rent. Så nyproduktion.

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Swedes love old buildings. But isn’t it always better to buy something completely new? We figured the best part of buying something new is to unbox it. So we unboxed a new apartment. It’s fresh. It’s clean. And it’s never been lived in by anyone but you.